Phone: 210-828-5513Address: 9929 Broadway St., San Antonio, TX 78217
BMW Motorrad has set a new benchmark in its storied history, achieving its strongest sales performance to date with an impressive 210,408 motorcycles sold in 2024. This milestone solidifies the brand’s dominance in the premium motorcycle segment and showcases the continued global demand for BMW’s cutting-edge engineering and design. Germany remains the largest single market, playing a crucial role in the brand’s success, while strong sales growth was also seen across Europe, the United States, Asia, and Latin America.
A key driver of this record-breaking performance has been BMW Motorrad’s compelling product portfolio, which offers innovative models tailored to a wide range of riders. The introduction of highly anticipated motorcycles, such as the high-performance BMW M 1000 XR and S 1000 XR, along with the versatile new GS middle-class lineup—featuring the F 800 GS, F 900 GS, and F 900 GS Adventure—has fueled enthusiasm among enthusiasts.
Additionally, the brand’s commitment to heritage and touring excellence has been reinforced by models like the BMW R 12 and R 12 NineT, as well as the latest evolution of the legendary adventure-touring icons, the BMW R 1300 GS and GS Adventure. With the Boxer engine continuing to define the spirit of BMW Motorrad, these models have captivated riders seeking both performance and reliability.
Europe played a dominant role in the brand’s global success, with 118,727 units sold, making it the strongest sales region. Germany led the charge with 26,177 motorcycles sold, reflecting an impressive 8% increase from the previous year. France, Italy, and Spain also posted strong figures, contributing significantly to the overall success. Central Europe stood out with remarkable growth, registering a 12% increase over the previous year and reinforcing BMW Motorrad’s deep-rooted presence across the continent.
This record-breaking year marks an important chapter for BMW Motorrad, reaffirming its position as a leader in the world of premium motorcycles. With a dynamic lineup, strategic market positioning, and unwavering customer loyalty, the brand is poised for even greater success in the years to come.
At BMW Motorcycles of San Antonio, we take pride in being the premier BMW motorcycle dealership in the region, offering an extensive selection of new BMW motorcycles for sale. As a trusted BMW Motorrad dealer, we provide riders with access to the latest models, ensuring that every adventure begins with the perfect bike. Our new BMW motorcycle inventory is carefully curated to meet the needs of both experienced riders and those new to the world of BMW performance and precision.
Beyond just offering a range of exceptional motorcycles, our dealership is committed to providing comprehensive support through our service center, where our expert technicians keep your bike running at peak performance. Whether it’s routine maintenance or a complex repair, we use genuine BMW parts and accessories to ensure quality and reliability. For those looking to upgrade or personalize their ride, our selection of accessories makes it easy to enhance both style and functionality.
We also understand that financing a motorcycle should be as smooth as the ride itself. That’s why we offer finance specials designed to help customers find flexible options that suit their budget. Whether you’re looking to purchase your first BMW bike or add another to your collection, our team is here to guide you through every step of the process.
Located in the heart of San Antonio, TX, we are proud to serve the local riding community with top-tier service, quality motorcycles, and an unwavering passion for the BMW riding experience. Check out our inventory today to get started.
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