STOP DREAMING. START RIDING.

ELIGIBLE MODELS

2023 model year cash off: 

$250 off CE 04, C 400 GT, G 310 R, G 310 GS, F 750 GS, F 850 GS, F 850 Adventure, F 900 R, and F 900 XR

$500 off R NineT, R NineT Pure, R NineT Scrambler, R NineT Urban G/S, S 1000 R, S 1000 XR, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 1250 GS, R 1250 GS Adventure, K 1600 B, K 1600 GT, K 1600 GTL, R 18, R 18 Classic

2024 model year cash off: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R NineT, R NineT Pure, R NineT Scrambler, R NineT Urban G/S, R 12 nineT, R 12, S 1000 R, S 1000 XR, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 1300 GS, R 1250 GS Adventure, K 1600 B, K 1600 GT, K 1600 GTL, R 18, R 18 Classic, R 18 Roctane

Offer details:

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).

Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2024 and December 31, 2024. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2023 or 2024 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 R, M 1000 XR, and M 1000 RR do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded.  May not be combined with other special appreciation purchase offers including, but not limited to Military/ Veteran Program.  Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

ELIGIBLE MODELS

2023 model year cash off: 

$250 off CE 04, C 400 GT, G 310 R, G 310 GS, F 750 GS, F 850 GS, F 850 Adventure, F 900 R, and F 900 XR

$500 off R NineT, R NineT Pure, R NineT Scrambler, R NineT Urban G/S, S 1000 R, S 1000 XR, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 1250 GS, R 1250 GS Adventure, K 1600 B, K 1600 GT, K 1600 GTL, R 18, R 18 Classic

2024 model year cash off: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R NineT, R NineT Pure, R NineT Scrambler, R NineT Urban G/S, R 12 nineT, R 12, S 1000 R, S 1000 XR, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 1300 GS, R 1250 GS Adventure, K 1600 B, K 1600 GT, K 1600 GTL, R 18, R 18 Classic, R 18 Roctane

Offer details:

Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214.

Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2024 and December 31, 2024. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2023 or 2024 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 R, M 1000 XR, and M 1000 RR do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

Offer details:

Purchasers are eligible for one (1) MSF Basic Rider Course incentive during the program period (January 1, 2024 and December 31, 2024). Customer must purchase a new 2023 or 2024 BMW motorcycle to be eligible. Purchasers must have taken the MSF Basic Rider Course or other accredited safety riding organization training and received their certificate within the previous 90 days prior to purchasing the motorcycle. Motorcycles purchased and reported under a name other than the eligible MSF Basic Rider Course applicant do not qualify. Proof of eligibility required.

The MSF Basic Rider Course $500 incentive must be applied to original BMW Riders’ Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalog. This incentive will not be paid for the sale of aftermarket products or accessories. The eligible reimbursement up to $350 will be provided by the dealer.

Offer may be combined with any other monthly retail customer incentive available at the time of purchase for a qualified model (unless specifically excluded in the eligibility guidelines), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 1, 2024 and December 31, 2024.  M 1000 R, M 1000 XR, M 1000 RR, and Motorrad fleet do not qualify.  May be combined with another special purchase offer including but not limited to Military/Veteran Program, and Emergency Services.  

Applications not submitted within 30 days of the delivery date are ineligible for this incentive.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice, including model eligibility. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

New, authorized BMW Motorcycles come with a 3 year or 36,000 mile limited new vehicle warranty, whichever comes first. For im portant details, see the BMW Motorrad Service and Warranty Information booklet or visit an authorized BMW Motorrad Dealer. The 24 -hour roadside assistance begins on the original in-service date. 

When it comes to overall value, BMW Motorrad leads the pack. Enjoy the open road with confidence and peace of mind knowing you’re equipped with best-in-class ownership perks including up to 3 year or 36k miles and 3 years Roadside Assistance.

*Maximum term. Term varies based on individual models.

Motorcycle Warranty and Roadside Assistance information sourced from respective brand’s US manufacturer websites as of 3/2022.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2024. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 M 1000 R, M 1000 RR, M 1000 XR, are not eligible.

A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, S 1000 R, S 1000 XR, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, R 12, R 12 nineT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.

A 36 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 1.9%, requires 36 monthly installments of $29.60 per $1,000 financed.  

A 60 month finance contract for a new 2024 K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, and an APR of 2.9%, requires 60 monthly installments of $17.92 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed.  

A 36 month finance contract for a new 2024 R 18, R 18 Classic, R 18 B, R 18 Transcontinental, R 18 Roctane, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed.  

Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $500 for R 12 and R 12NineT; $700 for 2024 G 310 R and G 310 GS; $1,000 for 2024 S 1000 RR and 2024 R 18 Roctane; $1,600 for 2024 K 1600 B; $1,800 for 2024 R 1250 GS Adventure.

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.